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ASA
In this episode : The famous Karl Muller v / Nokia ruling, featured in http://jameslech.co.za/2018/07/09/ep-5-superdads-karl-muller-the-groundbreaking-advertising-standards-authority-ruling/ We also discuss the need to be wary of weighted studies (industry funded studies) and how the ASA is no stranger to stopping them in their path in being used to promote advertisements. Additionally, we chat about the roll-out of...
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9th July 2018 Karl Muller, born in Johannesburg in 1957, his family went into political exile in the Kingdom of Eswatini (Swaziland) in 1962. He went on to be a physics and mathematics lecturer at Witwatersrand University, South Africa. He also worked as an educational research at the University of Western Cape. Then worked as...
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