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Weighted Research
In this episode : The famous Karl Muller v / Nokia ruling, featured in http://jameslech.co.za/2018/07/09/ep-5-superdads-karl-muller-the-groundbreaking-advertising-standards-authority-ruling/ We also discuss the need to be wary of weighted studies (industry funded studies) and how the ASA is no stranger to stopping them in their path in being used to promote advertisements. Additionally, we chat about the roll-out of...
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